The primary purpose of Pollan's seems to be to encourage a deeper appreciation of cultivated vegetation. In the chapter on tulips, he contrasts the dime-a-dozen brightly colored modern tulip with the Semper Augustus, a tulip that brought the Netherlands into an economic flower frenzy. This comparison enriches the cultural significance of the tulip in the reader's eyes, allowing them to regard it in a more flattering light. Then, when speaking about marijuana, Pollan takes a scientific look at the chemical genius that it contains rather than the traditional romanticized sentiment that so many others write about. This brings the reader into a sort of reverence for the drug's chemistry regardless of whether or not they approve of its cultural taboo. For myself at least, a reader who was very lucky to find a book that was extremely well-suited for him, Pollan was undeniably successful. As I read The Botany of Desire, I felt my intellectual world broadening, my neurological connections being reinforced, and, most importantly for Mr. Pollan, I felt the seed of botanical appreciation being sown and enjoyed every moment of its roots burrowing ever deeper into my mind.
A little bit more than your average tulip, eh?
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